Marketing Notes

sell Notes nature and role of markets and trade - the role of merchandising in the firm and in society Marketing: A total system of interacting activities designed to plan, price, promote and distribute products to register and potential nodes. Role of merchandise; -Find out what clients compulsion past attempt to satisfy their needs -Bring together the purchaser and trafficker -Generate revenue for the business - types of markets resource, industrial, intermediate, consumer, mass, niche Type of MarketCustomersDescription imaging outlandish firmsWhere the end product and sale of raw materials occurs Industrial confirmative and tertiary firmsWhere goods that are habitd as supplies in the outwear treat are traded IntermediateWholesalers and retailersWhere retail businesses purchase products that experience been produced by other organisations.

ConsumerIndividuals and householdsBusinesses sell their products directly to consumers Mass gigantic take of individuals NicheSmall target market - productionsellingmarketing preference Production: Taking orders and delivering goods, tension on producing goods, demand for goods is greater than supply, Selling: Advertising and personal selling, tenseness on selling goods, demand is weaker, Marketing: Satisfying customers needs, emphasis on identifying customer needs through market research, establishing and advance customer relationships, emergence of the marketing concept, - the marketing concept customer orientation, relationship marketing Marketing Concept: Belief that the customer if at the shoppi ng center of all business activities. Cust! omer orientation: Marketing decisions and practices found on customers needs Relationship marketing: Developing long relationships with individual customers to create customer loyalty. - marketing planning work out The process of developing, implementing and then controlling a series of processes that use up the development of marketing goals...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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